Buy Well Not Often is at the core of MYMIKA’s values. We have a firm belief that a foundational closet comprised of a handful of high-quality pieces can take you far in terms of style, sustainability, and even your wallet. Let us break it down for you.
When we speak of foundation, we don’t mean basic. Basic to us implies cheap, easily replicable, common items that can be purchased at your local night market or fast fashion chain of choice. We’ve all been there. The price is so enticing that buying a few items here and there – maybe a t-shirt, a tank top, a pair of leggings makes you feel like you’ve scored a bargain. You see, a factory can produce and sell items at really low cost when they are produced at a massive bulk AND when they use the lowest quality material they can get away with. This is without even discussing the myriad of ways a production facility can cut costs by reducing its labor costs. What that means is that your bargain item is widely distributed and can only be worn a handful of times before things start breaking down. When you wear the basic item, it also becomes harder to illustrate your personal “style” and oftentimes you end up looking or feeling well… basic.
So what does “foundation” mean for us? They are items that are versatile in the way it can work into your unique lifestyle. They are items that can be dialed up to take you to that awesome party. You can also wear them in a professional setting. They are made using high quality material that is not too delicate and fussy so you can live your life in them. The design process of each item is also thought-through such that a t-shirt is not a copy-paste of a standard template but made with a specific point of view over multiple fit-checks. Ultimately, they allow you to add to your closet and even experiment with “trends” but still feel undeniably “you”. They are the foundation to your closet like the floorboards and walls of a room. The floorboards are made to withstand some spills and perhaps a bump here and there. The paint on the wall has several coats such that it doesn’t chip easily. It is also in a color that works well with many different types of furniture and light fixtures. You can even add an accent item or two to the room without worrying that it’ll clash with the “foundation” of the room. This is what we mean by foundation.
Sure, this foundation item will undeniably be more expensive than the fast fashion, cheaper alternative. Follow along and we’ll show you how you can make your clothing work for you when you have the right foundation. Ultimately, we want to help you create a closet that can withstand the test of time. Over time, you’ll watch that item’s cost per wear go down. You will feel good knowing that your purchase is not only good for your wallet in the long run but also for our environment!